eadership Our Leadership Team | JobDiva

JobDiva's leadership
is highly experienced
in the industry

Diya Obeid, CEO & President
As the Chief Executive Officer of JobDiva, Mr. Diya Obeid is responsible for setting the business and technology strategy of the company. With over 30 years of experience in IT consulting services, he has been an iconoclastic force in the recruitment industry. His longstanding commitment to technology and process improvement is evident by several pending patent applications for technologies related to search and the recruitment process....

Mr. Obeid is also the founder of Axelon Services Corporation, a national Information Technology staffing and consulting organization established in 1977. The company is a preferred supplier to the largest and most successful companies in telecommunications, banking, brokerage, pharmaceutical and utility among others. Axelon has been recognized as the most favored supplier due to its customer service, quality, rapid delivery, and competitive pricing. Axelon's success is directly related to the creation of innovative recruitment processes and technologies, embodied by JobDiva.

JobDiva's innovations have been expertly developed under the leadership of Mr. Obeid. He is a system developer, a recruiter, a leader, a speaker, an inventor, an adviser, and a visionary. He has been honored by his Alma Mater, Polytechnic University in New York City, with the Alumni Achievement Award, was a recipient of the Friend of Manhattan High Schools Award, and received the University Neighborhood High School Leadership Award for his services and contributions to the community and the public school system. He is the author of several algorithms in the fields of mathematical optimization and data base indexing. Mr. Obeid holds a Master's of Science Degree in System Engineering from Polytechnic University and a Bachelor's of Science degree in Mathematics from the American University of Beirut. He attended the Lycée Saint Paul High School in Amioun, Lebanon, his birthplace.
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Gene Liu, Chief Technology Officer
Gene Liu is JobDiva's Chief Technology Officer and had been instrumental in the building and growth of the system's infrastructure since inception. Prior to joining JobDiva in 2001, Gene was a Project Leader for Algomod Technologies Corporation, JobDiva's sister company, for over 23 years working with Citibank. At Citibank, he was responsible for the development and implementation of systems for trade services.... The well-developed systems processed up to thirty percent of the total US exports. He managed large teams of developers, analysts, and various professionals in different phases of the project development life cycle. Since 1979, he worked closely with Mr. Obeid in delivering some of the most advanced innovations in the application of information technology to business processes. Moreover, managing early in his career, Gene was a programmer for C&W Incotel, Citibank, Routers and Computer Horizons. He holds a Bachelor's Degree in Medical Computer Science from Hunter College, City University of New York.  Read More
Charles Rouhana,Chief Research, Development and Security Officer
Charles Rouhana is JobDiva's Chief Research, Development and Security Officer. He has played a major role in designing, developing, and enhancing many features of the solution such as harvesting, VMS interfacing, resume parsing and processing. Charles leads the JobDiva development team. Charles also manages deployment and the mapping of client processes to JobDiva's functionality. Additionally, Charles is JobDiva's Chief Information Security Officer, ensuring data protection, security and compliance....

Prior to joining JobDiva in 2002, Charles worked at the DISCOVER Lab of Cornell University where he participated in research and development of video conferencing on mobile networks. He also participated in early research and development of Internet access over Bluetooth. Charles also worked at Ericsson and helped implement the first trials for mobile Internet access. His project was presented in multiple IT exhibitions with great success. Charles holds a Master's Degree in Electrical and Computer Engineering from Cornell University in Ithaca, NY and a Bachelor's Degree in Telecommunications Engineering from Saint Joseph University in Beirut, Lebanon.
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Daniel Liu, Chief Data Base Architect
Daniel Liu is JobDiva's Chief Data Base Architect. He implements, manages and maintains various database systems, web servers, and application servers. Prior to joining JobDiva in 2001, Daniel was a System Analyst and Programmer for Algomod Technologies Corporation for over 13 years working with Citibank. At Citibank, he was responsible for the development and implementation of systems for trade services.... Early in his career, Daniel was a programmer for European American Bank. He holds a Bachelor's Degree in Industrial Engineering from Tunghai University, Taichung, Taiwan and Master's Degree in Mathematical Sciences from The University of Texas at Dallas, Richardson, Texas.  Read More
Carolyn Palermo, Chief Training and Transformation Officer
Carolyn Palermo is responsible for designing and implementing customized training programs that satisfy the unique goals of clients. She has more than 20 years experience in various disciplines of the Human Capital Management field - ranging from course development and training to account management. Carolyn has over 15 years of experience helping clients implement Applicant Tracking Software and best practices to increase process efficiencies.... During the late nineties, she worked for seven years at Resumix as a deployment and training manager. Carolyn joined JobDiva in 2004 to lead our training program. She has been instrumental in mapping client processes and assisting in implementing best practices. She holds a Bachelor's Degree in Education from Clarion University, Pennsylvania.  Read More
Gus Samra, Chief Revenue Officer
As Chief Revenue Officer, Gus implements JobDiva's growth strategy. He manages the full-cycle of the business development process from strategic planning and analysis, market assessment, lead generation, pricing and negotiation, to deal closure and client relationship....

His extensive experience with JobDiva since 2002 has exposed him to challenging tasks in R&D and product management where he grasped JobDiva's cutting edge technology. Moving into client services and sales, he got a deep understanding of the market landscape and the needs and processes of staffing firms.

Through his vast knowledge and experience, Gus has been instrumental in helping JobDiva increase its competitiveness and market share as the leading staffing solution and in making its clients the most successful.

Gus holds an MBA from Columbia University and a B.E in Computer and Communications Engineering from the American University of Beirut. He is a graduate of Saint Joseph High School.
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Neil Brodie, Director of Business Development
Neil is responsible for developing and growing JobDiva’s relationships with UK recruitment agencies. Neil has extensive expertise in all facets of the recruitment process, and in the job market overall.... Initially involved in the launch of online recruitment website TotalJobs, he went on to launch niche job boards SalesTarget & RetailChoice before moving into SaaS recruitment software.  Read More
Siraj Haider, Chief System Architect and Technical Lead
As Chief System Architect and Technical Lead, Siraj Haider has played a fundamental role in designing and developing major JobDiva offerings that include resume indexing and searching, CRM, email integration and the candidate portal. His contributions toward enhancing the robustness and scalability of JobDiva are remarkable. Before joining JobDiva in 2001, Siraj worked at Citibank N.A. Pakistan as a System Analyst and worked on Citibank Human Resource Information System.... He also designed and developed a Cost Management System for Citibank N.A. Pakistan. Siraj holds a Master's Degree and a Bachelor's Degree in Computer Science from University of Karachi, Pakistan.  Read More
Cassandra Logan, Client Support
Cassandra joined the JobDiva Support team in 2006, and draws upon her background in English and Education in order to assist clients with their concerns and inquiries about the system. Cassandra holds a Bachelor's Degree in Secondary Education from Penn State University.
Keith Sage-El, Business Analyst
Keith Sage-El came to Axelon in 2007, after spending several years as the lead Administrator for the State Boards of Accountancy, overseeing the CPA exam for New York State and as the Assistant producer of the long running late night variety program "It's Showtime at the Apollo". Keith has always utilized his BBA in Marketing from Baruch College to decrease the cost of business, develop new areas of profit, explore and deploy new business processes for every company he has worked for;... Keith was well positioned to transition from Axelon recruiting business to JobDiva's Business Development team, overseeing the deployment of Coddlers for Vendor Management Systems.  Read More
Jack Shein, SPHR, CPC, Senior Vice President, Sales
As Senior Vice President, Jack Shein is responsible for generating new business development opportunities for JobDiva. Throughout his career, he has held various executive-level positions in staffing and human resources at The Equitable Life Assurance Society, Securities Industry Automation Corporation (SIAC) and Instinet. His post-graduate work is in Human Resources at Long Island University, New York -- Master's Degree.... He currently serves on the Board of Directors as Senior Adviser for the Human Resource Association of New York. Jack has held many positions with HRNY including Vice President of Technology & Communications for HRNY and has served as a member of National Human Resource Technology Management Panel for the Society for Human Resource Management (SHRM) Past Chair of the HR/NY Certification Committee.. Jack has been an Adjunct Professor for Human Resources Certificate Program at Wagner College's teaching Workforce Planning and Employee/Labor Relations.  Read More
Peter Cronin, Senior Vice President, Sales
Peter Cronin is JobDiva's Vice President of Sales and has been with this company for more than 3 years. Peter has had 20+ years Business Development and Management for Start - Up, Mid-Sized and Multinational Accounts with Medical products and Medical IT. He has helped introduce Medical/Surgical technology and Medical IT systems for Fortune 500 Companies to major Healthcare institutions in the US.... His background combines Traditional and Alternative Medicine and Medical methodologies. Peter's experience with business building has included Planning, Infrastructure, Build Out and Business Development. Peter's responsibilities include managing current clients while always looking out for their best interest, along with generating new business for JobDiva. Peter has a B.A. from St. Louis University and likes to ski, sail , fish and read in spare time.  Read More
Edward Berkowitz, Senior Vice President, Sales
Ed Berkowitz is a highly accomplished and dynamic professional with 25+ years of sales achievements in various market segments. Ed's goals and responsibilities at JobDiva are maintaining excellent service for his clients and working with potential clients to show them how JobDiva will allow them to achieve their ultimate goals in the staffing industry.... Ed carries an extensive knowledge of sales processes, demonstrating business management and team management skills repeatedly throughout his career. Ed is known for his history of generating new business through tactical negotiation and growing new relationships with key decision makers, while identifying the client's relevant and strategic business issues and recommending appropriate action.  Read More
Jennifer Santiago, Vice President, Sales
Ms. Jennifer Santiago joined JobDiva in 2014 to assume the role of Vice President, Sales, drawing on her extensive experience in sales and customer relationship management. An expert in software technology and SaaS solutions for the staffing industry, Ms. Santiago is responsible for promoting JobDiva's award-winning Talent Acquisition and Management solution....

Based in New York City, Ms. Santiago's primary responsibility is providing practical advice and comprehensive technical guidance in the selection, use, and application of staffing software technologies.

Ms. Santiago brings to JobDiva a wealth of experience in the field of software sales, promotional marketing and social media. Prior to joining JobDiva, Ms. Santiago served as an Onboarding Specialist for Axelon Services Corp., a major national U.S. staffing firm specializing in the Fortune 100. Prior to that she enjoyed successful posts as a Publicist at Manhattan Makeovers and a Communications Specialist at American Realty Capital.

Ms. Santiago earned a BA in communications at Pace University, where she graduated Cum Laude, and is an active member in Women in Corporate America (WICA).
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Tony Bosco, Vice President of Business Development and Alliances
Tony Bosco joined JobDiva in 2012, and is Vice President of Business Development and Alliances. He focuses on new client acquisition and developing strategic partnerships. Tony brings 23 years of staffing industry experience to JobDiva.... He spent 16 years at Advantage Resourcing (formerly TAC Worldwide), where he served as a Director and designed and delivered global recruitment strategies across all operating units focusing on technology accelerators and innovative technologies within the human capital space. Tony holds a Bachelor's Degree from Assumption College.  Read More